The first Assero Open Day

Assero Open Day, Chiang Rai
Assero Open Day, Chiang Rai

We had lots of fun on Saturday 12th August at Chiang Rai Saddlebags during the first Assero Open Day. The day was kind to us and it didn’t rain. Which was lucky since this year the rainy season feels wetter than usual. What surprised me most, though, was people arriving from 8.15am onwards. These Chiang Rai folk get up early! (In Chiang Mai many shops don’t open until 11am.) My thanks to everyone who came and Marty and Woraphat at CR Saddlebags who were convivial and gracious hosts.

 

Wow, that was fast!

More than six months have flashed by and now it’s a new year. We are looking forward to 2016. James and Nik have been busy designing and testing new jackets and pants in the mountains of North Thailand, Meilinda and Lina have been refining our patterns and production processes at Assero HQ, and June and Wendi have stoically worked their way through mountains of prototypes. We have lots of new products for 2016. It is going to be an exciting year!

Creativity and Quality

Assero Blue Canvas Pants

One of the advantages of having one’s own production facility is when we need new trousers, we make them. Here’s a pair of “Assero” blue canvas pants made over the weekend. What you can’t see is the golden-yellow pockets and contrasting internal stitching. They came out pretty well, but perhaps we should have ironed them before taking the photo!

Sewing Machine Cover

Not exactly commonplace in the manufacturing industry, we ask our sewists to take pride in their work and also in their machines. We train our workers to check and adjust all the industrial sewing machines. And to begin their sewing training, we start them off making a cover for “their” sewing machine. Above is a photo of an “Assero” sewing machine cover with contrasting red stitching around the label.

On a separate note, the banding visible in the photograph is “color moir√©”, a digital artifact created by the frequency of the fabric and the density of the camera sensor’s pixels. In reality there is no banding on the fabric.

Lukas Matzinger joins Assero Gear as our first sponsored rider

We are delighted to announce that Lukas Matzinger is Assero Gear’s first sponsored rider. He is an obvious choice, not to mention charming and handsome (so say the girls!).

Lukas Matzinger
Lukas Matzinger

In 2012 Lukas, together with a Walter Colebatch and Barton Churchill, formed the Husaberg Adventure Team and set a new World Record for high altitude motorcycling at 6,361m/20,869ft. In 2014, Lukas set off to Around the World with LukasM on a KTM 690, swapped out for a 690 Factory Replica race bike in Mongolia.

It was from Mongolia that Lukas had ridden when he visited us at Assero Gear HQ in Java. While he repaired the rear wheel that had a serious rim dent from a pothole in Sumatra, we made some running repairs to his gear and replaced his broken 3DO armor with our SAS-TEC protectors.

KTM 690, re-built rear wheel
KTM 690, re-built rear wheel

Before departing to join a group of Indonesian riders enroute to Flores a quick kit inspection revealed a very tired tool roll which we replaced with the Assero Tool Roll 1. Finally we equipped the intrepid adventurer with some Assero Helios Pro Gloves, and slapped some stickers on the bike (which after its’ first wash for three months was looking much better).

Assero & KTM 690 Factory Replica
Assero & KTM 690 Factory Replica

Finally, our youngest daughter insisted on adding an obligatory Hello Kitty sticker. There goes Lukas’ street cred…

KTM 690 Factory Replica with Hello Kitty
KTM 690 Factory Replica with Hello Kitty

The Official Assero Gear Thread live on Adventure Rider

We are excited to announce that our Official Assero Gear News and Discussion Thread has just gone live on the Adventure Rider forum.

Adventure Rider Forum - Assero Gear Launch
Adventure Rider Forum – Assero Gear Launch!

In it we launch our new Arx Keprotec motorcycle glove together with a Special Offer for members of ADV Rider. Head over to catch up!