Style. Comfort. Protection.
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More than a Day Job; Motorcycle Clothing and Informed Choice
Assero’s birthplace is on the roads of North Thailand. Hundreds of miles of some of the most beautiful and best motorcycling roads in the world. From fast three lane highways across Nan Province to steep and twisting mountain lanes along the borders with Myanmar and Laos. What these roads demand is clothing comfortable enough to wear in a hot, humid climate, and which offers substantial protection. In 2010 all we could find was cheap polyester motorcycle clothing. Was it abrasion resistant? How strong were the seams? Was flimsy armor really going to protect us?
Assero’s range of motorcycling apparel aims to answer these questions. Everything we put into our garments is the product of research into the performance of motorcycle clothing. There is a great deal of academic work in this field and we apply it to our choices of fabrics, thread, and garment construction. Abrasion resistance can be measured and suitable fabrics selected to offer great resistance. Seams can be made to be very nearly as strong as the fabric they are sewn into, vastly reducing the chance of one failing or bursting. And joint protectors that conform to European standards, the highest in the world, should always be included.
To select a motorcycle garment that performs well, there is more to consider than just style. Where-ever possible, we try to supply as much information as you need to make an informed choice.
Style and Comfort
Protective motorcycle gear should look like “normal” clothing so it is convenient to wear. Leather “Power Ranger” suits are highly protective and functional for racing – we use them ourselves – but not so great for riding through town. At Assero we use classic cuts and silhouettes to style our garments so they look as good in the street as they are comfortable on the bike.
Since founding our company, we have concentrated on making motorcycle clothes for warm weather riding. Most of our clothing is designed to be worn between 16C and 34C (60F to 93F). That would be summer in North America or Europe, or all year round in South-East Asia. The fabrics we use, such as uncoated Cordura 1000D and Schoeller of Switzerland’s Keprotec, allow air to flow through their weave, they dry fast after light rain, and they are comfortable enough to wear all day.
Safety Standards
The safety of our products is of paramount importance. It’s why we started to make our own clothing in the first place. We use our motorcycle clothing every day. Our family and friends use Assero gear every day. We make the best because we don’t want to let our customers, our friends, or ourselves down.
We use the highest quality manufacturing standards to make our garments. Fabric choices are made as an answer to the question, “What is the best fabric we can use for this application?” And when it comes to safety, small details are just as important. For example, we use Coates bonded Nylon thread throughout our product range. It is stronger and more reliable than the more widely available polyester thread used by the majority of motorcycle clothing manufacturers.
Similarly, if we have to choose between a quick way to make something and a better quality method, we will choose the better quality method. We are not making fast fashion. We are making garments with classic style that will last the wearer a long time. You can rely on them to be durable in normal use and in extreme circumstances. In normal use we expect our garments to serve a period of five to ten years or longer. In extreme circumstances such as crashes, our garments are engineered to protect the wearer beyond the limits of the vast majority of textile motorcycle clothing.



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